Bob Baker's The Buzz Factor

Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Bob Baker's Indie Music Promotion Blog
Music marketing ideas for DIY artists, managers, promoters and music biz pros
December 21, 2009
New Holiday Music Videos From Me to You
In this first one, I sing my favorite rendition of "White Christmas" (from the Elvis Presley Christmas album) as Pooki gracefully does a hula dance. It's beautiful and funny all at the same time.
We keep the Hawaiian theme going with our version of "The 12 Days of Christmas" -- with musical help from my daughter Kelli and her friend Brianna.
These two new videos are different from our popular family holiday videos of the past. We still haven't been able to top this one from 2007:
Have a great holiday season, and whatever you do, have fun with your friends, fans and family. It's what makes life worth living!
-Bob

Your email address will not be shared. Unsubscribe at any time.
Connect with Bob on Google+
posted by Bob Baker @ 3:06 PM
1 comments
December 12, 2009
10 Music Links Worth Tweeting About

For your tweeting convenience, here are ten quick blurbs and links to recent blog posts and podcasts of mine (that easily fit into the 140-character maximum). Just copy and paste as many as you want, whenever you want, into your Twitter account.
Of course, you can also post them on Facebook, MySpace, LinkedIn, FriendFeed, and more too :-)
7 Ways to Destroy Your Music Career http://bit.ly/80PZX via @MrBuzzFactor
Great Podcast: "How to Create a Buying Frenzy" http://bit.ly/uqny3 RT @MrBuzzFactor
12 Keys to Building a Thriving Music Career http://bit.ly/4ys2PZ via @MrBuzzFactor
Made-To-Stick Music Marketing http://bit.ly/3TcL9L via @MrBuzzFactor
7 Simple But Effective Steps to Reaching Your Music Career Goals http://bit.ly/46qkDK RT @MrBuzzFactor
Podcast: "How to Get Motivated When You're in a Slump" http://bit.ly/8ZuQEl via @MrBuzzFactor
Great Question for Musicians: What Are You Pretending to NOT Know? http://bit.ly/68D4Hm via @MrBuzzFactor
FREE Sample of "55 Ways to Promote & Sell Your Book on the Internet" at http://bit.ly/2jLpAy RT @MrBuzzFactor
Is Your Music 'Findable' Online? http://bit.ly/9RbUW via @MrBuzzFactor
5 Music Career Success Questions You Need to Answer http://bit.ly/3b4BDM via @MrBuzzFactor
Happy tweeting!
-Bob
Featured Resource

201 Self-Promotion Ideas for Songwriters, Musicians and Bands on a Budget
Learn More or Order Now

Your email address will not be shared. Unsubscribe at any time.
Connect with Bob on Google+
posted by Bob Baker @ 4:21 PM
0 comments
December 07, 2009
What Are You Pretending to NOT Know?

In the 1990s, back when I published a local music magazine in St. Louis, I remember feeling so frustrated at times. Especially when certain businesses wouldn't advertise in my publication or sponsor music events I put on.
"What's their problem?" I would whine. Didn't they see all the work I'd put in to create a great resource? Can't a guy with a good idea get a break in this town?
Of course, I really knew the answers.
In some situations, the business and the event simply weren't a good match. I may have wanted their participation, but from their perspective, they needed to allocate their limited marketing dollars to other things. There was a part of my brain that realized that, but I paid no attention to it.
In other situations, I simply hadn't put in the time to develop the relationships that other media people had. Therefore, I didn't get those ad dollars. I even told myself many times how I needed to get out and meet with more potential advertisers and sponsors. But I rarely acted on it. And as a result, I lost out on some business.
I knew what the problems (and the solutions) were. But I chose to ignore them, get frustrated, and chalk it up to other factors that were out of my control.
In other words, I was pretending to not know something ... when I actually knew it all along.
So, what are YOU pretending to not know?
For instance, you know ... people are easily distracted and that it can take a number of follow-up attempts before you get a response from somebody.
Yet ... you give up after one attempt to reach someone and complain about the lack of response.

Yet ... you act as if you have no idea how to promote your own music and connect with fans.
You know ... the importance of spending time practicing and writing new material.
Yet ... you settle for mediocre performances and songs that "will do" when you put out new music.
You know ... how you like to be treated and communicated with when someone has something of value for you.
Yet ... you pretend to have no clue about how to leave a voice mail message or send an email to someone who can help you.
I guarantee, you know way more than you give yourself credit for.
So, I ask you again:
What are you pretending to NOT know?
-Bob

The Virtual Music Coach

Your email address will not be shared. Unsubscribe at any time.
Connect with Bob on Google+
posted by Bob Baker @ 2:35 PM
6 comments
FREE Music Tips Ezine
- Get Bob's Free Music Marketing Tips by Email. Find out more.
Feed Me
What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
Bob's Books
Guerrilla Music Marketing Online
129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
- Killer Music Press Kits
- Guerrilla Music Marketing, Encore Edition
- Killer Music Web Sites
- DIY Music Marketing for the Serious Musician
- How to Tap Into NACA and the Lucrative College Music Market
- Online Music PR Hot List
- How to Use Video to Promote Your Music Online
- 55 Ways to Promote & Sell Your Book on the Internet
- How to Publish Your Own Indie Book
- Unleash the Artist Within
Connect with Bob on
Previous Posts
- 5 Best Podcasting Tutorials - Promote Your Music w...
- How to Respond to Tragedy as a Musician
- Don't Make THIS Music Publicity Blunder
- Music Marketing 101 + Lessons from Amy of Karmin
- Music Marketing on Facebook & Twitter, What & When...
- How to Make Your Music Video Go Viral
- Music Marketing Case Study: Getting Exposure by Go...
- 100 True Fans? Is Small Really the New Big?
- Create Quick, Easy Music Videos for Free
- Best Music Marketing Blog Posts of 2012
Archives
- October 2004
- November 2004
- December 2004
- January 2005
- February 2005
- March 2005
- April 2005
- May 2005
- June 2005
- July 2005
- August 2005
- September 2005
- October 2005
- November 2005
- December 2005
- January 2006
- February 2006
- March 2006
- April 2006
- May 2006
- June 2006
- July 2006
- August 2006
- September 2006
- October 2006
- November 2006
- December 2006
- January 2007
- February 2007
- March 2007
- April 2007
- May 2007
- June 2007
- July 2007
- August 2007
- September 2007
- October 2007
- November 2007
- December 2007
- January 2008
- February 2008
- March 2008
- April 2008
- May 2008
- June 2008
- July 2008
- August 2008
- September 2008
- October 2008
- November 2008
- December 2008
- January 2009
- February 2009
- March 2009
- April 2009
- May 2009
- June 2009
- July 2009
- August 2009
- September 2009
- October 2009
- November 2009
- December 2009
- January 2010
- February 2010
- March 2010
- April 2010
- May 2010
- June 2010
- August 2010
- September 2010
- October 2010
- November 2010
- December 2010
- January 2011
- February 2011
- March 2011
- April 2011
- May 2011
- June 2011
- July 2011
- August 2011
- September 2011
- October 2011
- November 2011
- December 2011
- January 2012
- February 2012
- March 2012
- April 2012
- May 2012
- June 2012
- July 2012
- August 2012
- September 2012
- October 2012
- November 2012
- December 2012
- January 2013
- February 2013
- March 2013
- April 2013
- Current Posts
Favorite Music Blogs
- Hypebot
- DIY Musician
- Music Think Tank
- David Hooper
- Ariel Hyatt
- Derek Sivers
- Brian Thompson
- Michael Brandvold
- Artists House Music
- Bob Lefsetz
Copyright 2004-2013 Bob Baker