Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

December 07, 2009

What Are You Pretending to NOT Know?

Seriously. How are you deluding yourself ... and what is it costing you?

In the 1990s, back when I published a local music magazine in St. Louis, I remember feeling so frustrated at times. Especially when certain businesses wouldn't advertise in my publication or sponsor music events I put on.

"What's their problem?" I would whine. Didn't they see all the work I'd put in to create a great resource? Can't a guy with a good idea get a break in this town?

Of course, I really knew the answers.

In some situations, the business and the event simply weren't a good match. I may have wanted their participation, but from their perspective, they needed to allocate their limited marketing dollars to other things. There was a part of my brain that realized that, but I paid no attention to it.

In other situations, I simply hadn't put in the time to develop the relationships that other media people had. Therefore, I didn't get those ad dollars. I even told myself many times how I needed to get out and meet with more potential advertisers and sponsors. But I rarely acted on it. And as a result, I lost out on some business.

I knew what the problems (and the solutions) were. But I chose to ignore them, get frustrated, and chalk it up to other factors that were out of my control.

In other words, I was pretending to not know something ... when I actually knew it all along.

So, what are YOU pretending to not know?

For instance, you know ... people are easily distracted and that it can take a number of follow-up attempts before you get a response from somebody.

Yet ... you give up after one attempt to reach someone and complain about the lack of response.

You know ... what inspires you and your friends to support a new artist and buy their music.

Yet ... you act as if you have no idea how to promote your own music and connect with fans.

You know ... the importance of spending time practicing and writing new material.

Yet ... you settle for mediocre performances and songs that "will do" when you put out new music.

You know ... how you like to be treated and communicated with when someone has something of value for you.

Yet ... you pretend to have no clue about how to leave a voice mail message or send an email to someone who can help you.

I guarantee, you know way more than you give yourself credit for.

So, I ask you again:

What are you pretending to NOT know?


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posted by Bob Baker @ 2:35 PM   6 comments


At Dec 7, 2009, 4:21:00 PM, Anonymous Jeff Shattuck said...

Great post. For me, I pretend not to know when a song isn't quite there if I've got the session booked and everybody knows what to do. So I end up having to do it all over again. And again.


At Dec 9, 2009, 7:46:00 AM, Anonymous Tami said...

How TRUE you are! It is easy for me to get distracted by thinking I don't know how to promote my husband's music when I know exactly what speaks to me and motivates me to buy. Thanks for the reminder!

At Dec 9, 2009, 11:02:00 AM, Anonymous Nick said...

I'll more than likely end up as a 'student'. That said, the bottom line is 'know yourself' and I know I'm not a business person - in any shape, colour or form. I write songs, shudder when I have to phone people, and what I need is a manager!


At Dec 9, 2009, 6:27:00 PM, Blogger Stephen Carmichael said...

I totally agree. and I've done this many times. When I'm seeking out someone I'm really interested in (like a label) I'm alway hesitant to follow up. I sort of feel like I'm annoying them...

Stephen Carmichael

At Dec 10, 2009, 5:28:00 AM, Anonymous Daniel Rothmann said...

Hi Bob, thanks a lot for posting this. I know exactly how you feel - I've found myself in these situations more often than I want to admit, but working on reducing this bad habit! In it's core, it is based on aware ignorance - That's self sabotage!

At Dec 12, 2009, 7:04:00 PM, Blogger indiemusicfinds said...

i actually found this strangely unnerving, good motivation.


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