Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros


May 22, 2009

Prices Slashed On 3 Awesome Music Resources

Do you like bargains? Then you'll love the greatly reduced prices on these three titles:

"7 Secrets to Making Money With Your Music"

This is an incredible package I put together with entertainment attorney Nick Nanton that I guarantee will boost your bottom line.

If you want to kick-start your revenue-producing chops and start generating the music income you deserve -- no matter what the economy is doing -- please check out this powerful resource (and the new low price) now.



"Indie Music Publicity Bootcamp"

This one is a 5-hour audio recording of an in-depth workshop I did in New York with Cyber PR specialist Ariel Hyatt. If you're ready to rock your media exposure to new levels, this resource is for you!

Learn more about the Indie Music Publicity Bootcamp.



"How to Tap Into NACA and the Lucrative College Music Market"

Have you heard of the National Association for Campus Activities (NACA) or the Association for the Promotion of Campus Activities (APCA)?

These organizations have regional and national conferences where musical acts of all kinds showcase in front of hundreds -- sometimes thousands -- of college campus entertainment buyers.

If you do well at a NACA or APCA showcase, you can book dozens of college shows worth tens of thousands of dollars in one fell swoop.

Find out more about this opportunity here.

-Bob
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posted by Bob Baker @ 7:38 AM   0 comments


May 19, 2009

The Groundhog Day Music Success Method

Remember the movie Groundhog Day, starring Bill Murray and Andie MacDowell? Murray plays a weatherman who finds himself living the same day (February 2) over and over again in Punxsutawney, Pennsylvania.

No matter what happens on any given day, the next morning he wakes up at exactly 6:00 AM to the sound of Sonny and Cher's "I Got You Babe" on the alarm clock radio. Even though his memory of the previous day is intact, everyone he encounters is seeing him for the first time -- going through the exact same motions as the previous day.
That plot is a good metaphor for success with music -- or anything else, for that matter.

Let me explain what I mean by first taking a quick detour that will bring this all into focus ...

Earlier this year Oprah Winfrey admitted that she had lost a lot of ground with her weight -- even showing unflattering before and after pictures on the cover of her magazine.

Bob Green, her personal trainer, was interviewed on Larry King Live soon after. He recalled a time a few years ago when Oprah celebrated her weight loss by saying something like, "I've made it. I finally conquered the weight demon."

Green said that was part of her relapse problem. She considered her weight issued solved instead of something she had to work at every day. That's when this Groundhog Day Success Method idea started to form.

How often do we do that with our personal endeavors? We reach a goal, overcome a challenge, attend a workshop, read a book, have a new insight, enjoy a breakthrough, or attain a new status level ... and we celebrate!

Don't get me wrong. Celebrating is good! You should savor all the small and large victories along the way.

But sometimes that celebration can turn into laziness -- especiallly if you adopt the "I've arrived" mentality.

The solution: Treat every day like you're Bill Murray in Groundhog Day. No matter what happened the day before, treat today like you have to do it (and earn it) all over again. The slate has been wiped clean and it's up to you to make something happen again.

And that goes for both positive and negative results of the past. If you reached an important milestone yesterday, you can enjoy the memory. But get to work striving for something new today. If you fell flat and made a giant mistake yesterday, don't focus on it. Because today is a brand new opportunity to start fresh.

This way of thinking also helps you cultivate what's called the "Beginner's Mind." Remember when you were just starting to play and perform, and how everything was so fresh and exciting then? Bring that same state of childlike being to everything you do in the present.

You'll never know it all. You'll never have it all. You'll will never "arrive"! So don't kid yourself into thinking that's where you are or that's where you're headed, because you'll never get there.

Appreciate the past, affirm your positive future, but live and enjoy life in THIS moment. It's the only one you have, and it's the only time when you can truly make a positive impact -- on a consistent, daily basis!

Treat every day like you're doing things for the very first time.

Which reminds me ...

Remember the movie Groundhog Day, starring Bill Murray and Andie MacDowell? Murray plays a weatherman who ...

:-)

-Bob



Get your FREE copy of my Music Marketing Secrets special report. It shows you how to get more exposure, attract more fans, and sell more music! Go here to grab your copy now ...
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posted by Bob Baker @ 9:36 AM   6 comments


May 11, 2009

How to Promote Children's Music

Have you ever thought of getting into the children's music market? You're not alone. It seems there are a lot of people who want to publish either a children's book or music CD -- or both!

But this musical niche is a little trickier to navigate than other genres.

A few months ago, Mr. Billy (an accomplished indie artist who specializes in music for kids) sent me some questions for an article we was working on, and it gave me a chance to offer some marketing tips in this specialized area.


Here's part of that Q and A exchange:

What are the main differences to consider when promoting kids music as opposed to other musical genres? What's the #1 Rule for marketing in this genre?

The main thing that sets apart children's music is that you have two audiences you must cater to: 1) the kids who consume it, and 2) the parents, teachers and grandparents who buy it. Most artists must simply focus on one type of end user consumer. But children's music has that added challenge.

The #1 rule? Focus your music on the kids. Focus your marketing efforts on the parents, teachers and grandparents. In fact, have a separate page on your site for each group: one for parents, one for teachers, etc.

Also, create some interactive activity on your web site that kids can do. Take a look at what Webkinz and Build-a-Bear have done to get ideas. If you can get kids to repeatedly ask their parents if they can go to your web site and play, you will be "top of mind" when the next birthday or holiday rolls around.

And that's the main question you should ask yourself: How can I get the idea into a parent's or teacher's mind that I am a good resource for their kids?

Also, at your live events, offer something that kids can take home with them. Even if it's a simple sheet of paper with quizzes or cartoons. And make sure your web site address is on it. Better yet, create a fun list of questions, and make it so that the kids/parents must go to the web site to get the correct answers.

-Bob

Guerrilla Music Marketing HandbookIf you don't own it yet, check out Guerrilla Music Marketing Handbook, the classic guide to indie music promotion. Now revised and updated, with four new chapters on Internet and Web 2.0 music marketing.
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posted by Bob Baker @ 3:11 PM   1 comments


May 05, 2009

Niche Music Markets: 7 Great Examples

In the third week of my Berklee Music Marketing 101 class, we delve into the power of focus and niche marketing. One of the exercises asks students to list real-life examples of niche music markets. I'm always amazed by what they uncover.

Here are seven solid examples of artists and music companies that serve very focused audiences:

1) Janet Marlow composes relaxation music for dogs, cats and horses. I kid you not. Check out her Relaxation Music for Pets web site.

2) Then there's ChristianMusicFitness.com - yes, it features fitness music with a Christian theme.

3) Sugar Hill Records is an indie label that focuses exclusively on bluegrass, Americana, and folk artists.

4) In 1984 Michele Valeri, Michael Stein and Joe Pipik produced an album called Dinosaur Rock. The recording led to a successful stage show, which led to the formation of a touring company. Since then Dinorock has produced nine more dinosaur shows that delight children and their parents.


5) Green Owl Records is a NYC-based record label started by artists with the idea that great music can be sustainable -- both economically and environmentally. Green Owl is committed to respecting the planet through the use of green technology.

6) Then there's the Wellington International Ukulele Orchestra in New Zealand. The name says it all.

7) Greentrax Recordings specializes in Scottish, Celtic and Gaelic music.

Bonus example:

The Switchblade Kittens have a couple of things that set them apart. For starters, they describe themselves as "an all-bass, girl-centric band." And their second CD, called The Weird Sisters, was inspired by the Harry Potter books.

Also see some of the Wizard rock sites that pay tribute to the many bands that make music inspired by the Harry Potter series.

Lesson: When you narrow your focus, you create an opportunity to bond more closely with a specific type of music consumer. You can either base your entire career on such a niche, or have spin-off sites that cater to niches within a wider genre that you serve.

However you use it, the laser-focused niche approach is worth some serious thought.

-Bob

P.S. Here are some related links from my archives:

12 Steps to Niche Music Success

Wedding Gigs and Lucrative Niche Markets

Do You Have a Millionaire Mind?

Your Lousy Music Career
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posted by Bob Baker @ 2:56 PM   1 comments


May 01, 2009

New Video: Define Your Musical Identity

I've been going through hours of workshop video looking for choice segments to post on YouTube.

I just uploaded a new one on how to "Define Your Musical Identity." It was recorded in January at Eurosonic Noorderslag in the Netherlands (Holland).

It's only 2 and a half minutes. Watch it now below or on this Define Your Musical Identity page on YouTube.



I'll post more clips soon. In the meantime, my "3 Step Formula for Creative Success" is on the verge of hitting 20,000 views.

And "How to Sell 15,000 CDs in 18 Months" with Terry Prince just passed 13,000 views.

You can see all 29 videos on my YouTube channel page.

-Bob


How to Tap Into NACA and the Lucrative College Music Market. Why settle for low-paying club gigs, when you could be making $5,000 ... $10,000 ... even $50,000 or more playing the college music circuit? College submission deadlines will be ending soon. Don't be left out of this year's college booking submission season! Learn more ...
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posted by Bob Baker @ 11:35 AM   1 comments