Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
June 21, 2010
The Million-Dollar Idea Challenge
Over the weekend I was considering making an investment in a program produced by a well-known marketing expert. And at close to $300, it wasn't exactly an inexpensive program.
I appreciate the value of education. No doubt. But I am also frugal when it comes to the way I spend money -- as I'm sure you are too. I had to justify the purchase.
So here's the thought process that went through my head ...
"OK, if I make this investment, I must make a commitment to finding at least one good idea in this program that will earn back the price of it, and hopefully a lot more."
I envisioned sitting down with the material for at least an hour a day, taking detailed notes, and seriously brainstorming on how I could implement the ideas. I thought how fun it would be to turn it into a personal challenge:
"Your mission is to find the one or two idea nuggets in this program that will help you make a difference in people's lives while also earning a profit you deserve. Don't hold back. Think big!"
Then it hit me ...
Why should I limit this mindset to this product alone? Why should I limit it to high-priced learning materials only?
Couldn't I apply that same opportunity-seeking mentality to everything I read, listen to, and watch?
Of course. And so can you!
Therefore, I issue the following challenge ...
Select a book, a DVD, a collection of blog posts or podcasts, or a workshop you plan to attend. Trick yourself into believing that you are starring in a reality TV show, and imagine the producers have hidden a million-dollar idea in the book, post, audio, video, or live event.
It's now your mission to discover the idea and put it to use!
(To add more mental leverage, imagine that you had to pay $10,000 to star in the TV show. And finding the million-dollar idea is the only way you'll earn back your investment.)
Have faith that the idea is there. Don't worry about how you will implement it. Just know that once you uncover this gem of an idea, it will lead to greater exposure, contribution and reward for you.
Are you up for the challenge?
Great. Go forth and find the hidden idea!
Then come back here and report your results in the comments below.
-Bob Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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