Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
September 10, 2010
Is Apple's Ping Network Shutting Out Indie Bands?
It's described as a "Social Network for Music" that is built into iTunes. Apple is hyping it this way:
"True fans know it all: What their favorite artists are playing - and when and where they're playing it. Set your inner groupie free by following your favorite artists on Ping."
That's why a lot of independent musicians were excited by the prospect of creating their own profile on Ping and using it as a way to engage with more fans on the hugely popular iTunes platform.
But excitement quickly turned to frustration as indie artists could find no way to create a profile (as they can a band page on Facebook, MySpace, Twitter, etc).
So, is Apple slamming the door on indie artists and bands?
Hopefully not. Apple is reportedly working with CD Baby, Tunecore, and other indie music aggregators to allow artists of all kinds to create profiles on the site.
The prevailing logic behind it is to make sure that the artist or band itself is creating the profile -- instead of a fan or imposter claiming to be the band.
Makes sense -- but it was short-sighted on Apple's part to overlook this aspect before launching Ping with so much hype.
It also demonstrates the company's overbearing need for control -- and raises a lot of questions about their being in bed with major labels instead of championing the indie underdog (which was a big part of their brand identity as the "cool company" going up against Microsoft).
I hope Apple wakes up and finds a quick way to make Ping artist profiles available to independent musicians. I'm a big Apple fan, and I hope they continue to give me good reasons to stay one!
What do YOU think about Ping? Please leave a comment below.
Follow me on Twitter and get my latest links to useful music and marketing info!
Here are some related Ping links across the web:
Apple's official Ping page
Apple's Ping has major label bias
TuneCore: Apple Does Not Hate Indie Bands
Hey, iTunes Ping: What About the Bands?
Why Apple's Ping Stumble May Help Google Music
Ping: Apple should leave social to Facebook, Twitter Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
Your email address will not be shared. Unsubscribe at any time.
Connect with Bob on Google+
FREE Music Tips Ezine
- Get Bob's Free Music Marketing Tips by Email. Find out more.
What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
Guerrilla Music Marketing Online
129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
- Killer Music Press Kits
- Guerrilla Music Marketing, Encore Edition
- Killer Music Web Sites
- DIY Music Marketing for the Serious Musician
- How to Tap Into NACA and the Lucrative College Music Market
- Online Music PR Hot List
- How to Use Video to Promote Your Music Online
- 55 Ways to Promote & Sell Your Book on the Internet
- How to Publish Your Own Indie Book
- Unleash the Artist Within
Connect with Bob on
- 3 Ways to Become a Music Marketing Ninja
- The Friday the 13th Guide to Live Music Shows
- Band Rehearsal Lessons From Prince
- Frank Kern: "Let's Cut the Crap Here!"
- Do You Use a Marketing Match or a Flamethrower?
- The Million-Dollar Idea Challenge
- New Facebook Music Promotion & Marketing Resource ...
- Great Music Sales Lesson from the Raveonettes
- My Free Gift to YOU - And a Special Offer
- Meet Me in LA This Sunday, May 23, 4-6 PM
Favorite Music Blogs
- DIY Musician
- Music Think Tank
- David Hooper
- Ariel Hyatt
- Derek Sivers
- Brian Thompson
- Michael Brandvold
- Artists House Music
- Bob Lefsetz
Copyright 2004-2013 Bob Baker