Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros


November 12, 2010

What's Your "Internet Influence Index"? (3i)

Do you ever wonder how you're faring in the realm of Online Reach and Influence? Maybe you need to stop and take a snapshot of where you stand.

I call it your Internet Influence Index (or 3i for short).
A 3i is a listing of your current number of friends, followers and other statistics that indicate how well you're connecting with customers and fans online. It's a quick measurement of your Internet presence.

I refer to it as a snapshot because, if you're proactive at all online, the numbers will be in constant flux -- hopefully in an upward direction.

I probably need to create a form or checklist you can use to track these important statistics. But here's a rundown of my current Internet Influence Index (as of Nov 12, 2010) to give you an idea of different ways you can measure your own 3i:

Twitter ...
Followers: 4,294
Total tweets I've posted: 5,322
Lists I am included on: 277

Facebook ...
Friends (personal profile): 3,229
Fan page "likes": 253

YouTube ...
Total views: 197,222
Channel subscribers: 985
Videos posted: 60

Music Promotion Blog ...
Feedburner subscribers: 1,994
Total # of posts: 521

Artist Empowerment Radio podcast ...
Feedburner subscribers: 583
Total # of episodes: 54

MySpace ...
Friends: 3,309

LinkedIn ...
Connections: 1,306

Scribd ...
Documents: 6
Total reads: 9,957

FriendFeed ...
Subscribers: 363

Google Buzz ...
Followers: 57

Guerrilla Music Marketing Handbook on Amazon.com ...
Sales rank: #260,722 in Books
5-star reviews: 8
4-star reviews: 4

As you can see, there are many ways to measure your Internet Influence Index.

What am I missing? Would you like me to create a checklist form that can be used to track your 3i?

Let me know in the Comments.

-Bob

The image above comes from opensourceway.

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posted by Bob Baker @ 9:19 AM   2 comments


2 Comments:

At Nov 12, 2010, 3:56:00 PM, Anonymous Brian Kelly said...

Thank you. This is very useful information.
To your list I would add:

Website
* Unique Visitors (monthly)

Email Newsletter
* Subscribers

Ping (Artist Account)
* Followers

 
At Nov 19, 2010, 12:09:00 PM, Anonymous Vic Stathopoulos said...

Its interesting to see the statistics. The big question I have been tweetering, facebooking, using myspace, reverbnation to promote my music and its mega hard. Having the stats you have are nice, but I cannot achieve same.

 

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