Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

July 20, 2011

Google+ Hangouts for Music Promotion

In the first post, I introduced Google+ and talked about its Circles feature and how it might be used for music marketing.

But ... the feature I'm most excited about is called Hangouts. This is basically a throwback to the chat rooms of old, where a small group of people huddle up and interact in real time.

The thing that makes Google+ Hangouts special is its build-in video feature. As it functions now, up to 10 people with webcams can participate in a live audio-visual chat session.

Cool idea. It didn't take long for some creative and proactive musicians to jump on this opportunity.

This past Saturday night, indie artist Daria Musk held a live performance using Google+ Hangouts that ended up lasting more than six hours. She did a good job promoting it beforehand, and the live event stirred up a lot more interest among G+ users as it was happening.

Therefore, because of the 10-person limit, most people were shut out. Thankfully, one of the audience members was a Google engineering director, who soon connected a series of Hangouts in a daisy-chain that allowed more people to watch live.

Attendees also purposely rotated out to allow new G+ users in, and by the end several hundred people had participated.

At the end of the marathon performance, Daria wrote "My heart is forever changed. You all made my dreams come true tonight. I guess I'm really a global artist now! I cannot express how grateful I am. I've fallen in love with all of you."

All of that activity on the new Google+ led to lots of exposure across the Web. Check out this search string.

Jazz guitarist Rob Michael has also been busy exploring the possibilities of Google+.

This Friday he plans to perform live during a Google Hangout, only he has found a solution to the 10-person limit. As he explains, "Early attendees will get 'Front Row' seats in the actual Hangout. Should it be full when you arrive, there will be additional seating via"

Smart thinking! Details on Rob's live concert can be found on this page.

I plan to hold my first informal Hangout on G+ this week. I'll use that to play with features and get familiar with how it works. I'll also record it using ScreenFlow on the Mac and share some of the session with people who can't get in live.

Follow my Google+ profile to learn more.

What are your thoughts on Google Hangouts? Would you be willing to give it a shot?

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posted by Bob Baker @ 3:36 AM   8 comments


At Jul 20, 2011, 7:56:00 AM, Blogger wil mullen said...

I think this is great Bob! I've been waiting for facebook to deliver a way for real-time live performance on line but it looks like Google is the first up.

At Jul 20, 2011, 7:58:00 AM, Blogger wil mullen said...

I think this is great Bob! I've been waiting for facebook to deliver a way for real-time live performance on line but it looks like Google is the first up.

At Jul 20, 2011, 11:13:00 AM, Blogger rokenbk97 said...

Definitely adds a whole new element of intimate fan interaction to the picture. Imagine a promotion that allows you to win a chance to "hangout" with your favorite band in the studio.

At Jul 20, 2011, 4:55:00 PM, Blogger WMD 4 NYC said...

This sounds like it could be a great way to connect live. Thanks for your articles. I will definitely send this link to my Girlfriend. As I do all the time because all of your post are informative.

Here is a link to her music page. I think you will enjoy it.

At Jul 22, 2011, 10:50:00 AM, Anonymous Chris said...

Hi Bob - I can't wait for Google to go live with this. I have become frustrated with all of Facebooks "issues" and I am looking forward to the new social network option this provides.

At Jul 30, 2011, 9:28:00 AM, Anonymous Anonymous said...

There's one guitar studio who tested online lessons:

If there'we possibility or easy work around to get more than 10 people into hangout there could be even seminars not only lessons.

At Aug 12, 2011, 3:47:00 AM, Anonymous Jeremy Gilbert said...

You would be hard pressed to NOT have heard of Google+, the newest social networking and sharing tool from Google which after one month of existence boasts around 18 million users. Artists are already bombarded with a plethora of tools to help them connect with their fans, but Google+ truly adds some unique features which have great potential for integration into a musicians marketing arsenal.

At Aug 14, 2011, 11:32:00 PM, Anonymous Jeremy Gilbert said...

Google+ consists of a content stream, photos, sparks, hangouts, and chat. While these features are nothing groundbreaking, the feature pulling all of the others together is Circles. Circles allow you to put contacts into different, self-defined groups, which control what content you see and share. Since there are a number of good articles explaining the basics of the platform, let's get into how each feature may be utilized by an artist.


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