Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

November 21, 2011

DIY Music Career Advice from MC Lars

Since 2006, hip-hop artist MC Lars has been a poster boy for indie music success and the DIY work ethic. After a short-lived relationship with Terry McBride and the Canadian record label/management company Nettwerk five years ago, Lars formed his own label, Horris Records. Since then, he has taken his self-described "post-punk laptop rap" and delivered it to a target audience he calls the "iGeneration" -- kids born between 1982 and 2000.

A couple of months ago I sent my assistant and ace correspondent Kendra Wright to the St. Louis date on the 2011 Vans Warped Tour. There she sat down with MC Lars and captured his thoughts on his approach to a DIY music career, making money as an indie musician, his advice for new artists, and much more.

Here are the first two video excerpts from that great interview:

MC Lars Interview, Part 1

MC Lars Interview, Part 2

What do you think about what MC Lars shared on these videos? I welcome your comments.

Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.

Or just sign up using this quick and easy form:

Your First Name
Your Primary Email

Your email address will not be shared. Unsubscribe at any time.

Connect with

posted by Bob Baker @ 10:34 AM   1 comments


At Jul 4, 2012, 8:38:00 PM, Blogger Leanne Regalla said...

Great stuff, Bob! A couple of things really stood out to me. One is that he emphasized having a killer live show and videos. So right on. [Teaching for Tom Jackson, you know I'd be right in there with the live show part! ;) ]

The second thing is that MC says he is his own bank. I can SO relate to that! For over 8 years now, every penny I get I invest back into my music biz, as well as all my spare time. I definitely funded my own growth.

And, it only stands to reason. How can we ever expect others - fans for example, managers, partners, etc. - to invest in us if we don't invest in ourselves first? It's proof we believe in ourselves! ;)

Thanks for this!


Post a Comment

<< Home