Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Bob Baker's Indie Music Promotion Blog
Music marketing ideas for DIY artists, managers, promoters and music biz pros
August 21, 2012
How to Get Your Emails Opened and Read
The interview was amazing and wide-ranging, but I want to share one specific piece of marketing advice that Joe offered during our conversation.
Putting a question in the subject line of your email can be a great way to create a “hypnotic” message that compels people to open and read it.
But not any question will do!
The key, Joe says, is to ask a question that can’t be answered unless you dig deeper to find out more. For instance, here are two examples of weak email subject lines:
Would you like to buy my new album?
What’s your favorite love song?
The problem with these questions is that the recipient can answer them and resolve the issue without any further action on their part. It offers no compelling reason to open the email.
However, here is an example of a more powerful, “hypnotic” email subject line question:
Which one of these three beautiful women inspired my latest love song?
A question like that creates a mental state of dissonance. It’s an incomplete thought. And for many people, unresolved ideas compel them to take action to uncover the answer and complete the thought before they move on.
Here’s another example:
Have you ever made THIS big mistake on the dance floor?
See the beauty in a question like this?
It’s similar to when you can’t think of a person’s name that you should know. It often drives you crazy and you can’t concentrate on anything else until you resolve the issue by remembering the name.
Don’t let your parents watch this new music video
You could also use the word kids, boss or lover in place of parents and get the same effect, depending on your audience and subject matter.
The point is that the statement creates curiosity and an incomplete idea that begs for a resolution. So start thinking about how you can use hypnotic questions to increase your email open rate.
Important: If you're going to use tactics like this to inspire action, you should put a priority on delivering an interesting message inside the email. If you mislead people or simply don't offer a story that's funny or compelling in some way ... they may not trust you the next time you use a strategy like this.
Also, you wouldn’t want to use questions and statements like these with every email you send. Just sprinkle them in here and there when you have really important info to get out.
What do you think of this email subject line approach? What have you done to get fans to open more of your emails? I welcome your comments.
P.S. You can hear part of my interview with Joe on my Artist Empowerment Radio podcast here. The entire thing is part of this massive audio collection. Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
Your email address will not be shared. Unsubscribe at any time.
Connect with Bob on Google+
August 07, 2012
Pack Your Live Shows & Rock Your Local Music Scene
The solution to meeting everyone’s needs is simple: Get lots of people to show up and spend money at your live shows.
But the question remains: How are you going to get them there in sufficient numbers?
Of course, you can slap up fliers in all the usual places, spam everyone on Facebook, and stalk all your friends until they buy tickets out of guilt. But long term, this strategy isn’t going to work for you.
Eventually, your friends will stop responding to your emails and texts, and Facebook and fliers will only get you so far. If it was that easy, wouldn’t every show be a success? Acts that consistently draw fans do more than this.
Look at the performers in your city who are truly creating a buzz. Chances are, they are doing three things that you’re not.
1) They promote more than just themselvesWhenever they do put up fliers to promote a show, they ask how they can help first. It’s not just about them. Instead of pestering local businesses for free exposure, how can you give them back something of value? Build relationships with those who are willing to support you. It’s human nature to want to help someone who wants to help you first, especially when you genuinely like the person and they show their appreciation.
Can you offer to do some cross promotion with a local radio station or business that goes to bat for you? Maybe you could print their logo for free on your fliers, or give them shout outs at the show as a sponsor in exchange for their support.
2) They tell people about other artists’ showsDon’t just bombard your fans with information about your shows only. If you already know they like to attend concerts, why not tell them about other great shows going on that they might enjoy? The great thing about this is, when you promote other artists’ gigs they’ll often return the favor.
It may take some time to build these types of relationships with other bands, but it can pay huge dividends in the long run. The best thing is, it doesn’t cost you anything when you promote other artists’ shows. Offer to hang a few fliers or post some updates online about other cool shows in town. Help others first.
3) They support other bands and go to their showsThis means buying a ticket and standing in the crowd – not just asking to be put on the guest list then lurking by the bar all night. Yes, support other artists the way you want to be supported. As long as you appreciate their music and like them as people, show up and support them. They may do the same for you.
If you’re lucky, they might even give you a plug from the stage. But be there as a true fan for them, not because they might put you in the spotlight for showing up.
Bottom line: Quit making it all about you. As an artist, if you help others build their empires first, many of them will eventually return the favor. When the heavy lifting needs to happen, many of them will show up for you. But you need to make a lot of deposits into your “good will account” to earn it.
I know this may surprise you, and many reading this may have conflicting experiences and beliefs. If other artist and local businesses aren’t supporting you, ask yourself when the last time was that you truly helped them grow first? Also, don’t keep score. There will be times when you give more than you get; that isn’t the objective.
Work hard to support your local music scene and the businesses that foster its growth. Build relationships that aren’t one-sided. Relationships are what lay the foundation for a thriving music career. You need to nurture and build them slowly and genuinely.
Yes, it is about who you know (and who knows you). But what have YOU done for these people? How have you helped them and brought value to their lives?
Focus on what you can do for other artists and cross-promotion partners first, and before long you’ll find more doors opening and more people coming to your shows to support YOU!
Do you agree? Disagree? I welcome your comments.
Want to link to this article on Twitter, Facebook, etc? Feel free to copy and paste this text:
How to Pack Your Live Shows & Rock Your Local Music Scene http://goo.gl/w7KyY via @MrBuzzFactor
The image above is by Andrej Vovko and Sxc.hu. Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
Your email address will not be shared. Unsubscribe at any time.
Connect with Bob on Google+
FREE Music Tips Ezine
- Get Bob's Free Music Marketing Tips by Email. Find out more.
What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
Guerrilla Music Marketing Online
129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
- Killer Music Press Kits
- Guerrilla Music Marketing, Encore Edition
- Killer Music Web Sites
- DIY Music Marketing for the Serious Musician
- How to Tap Into NACA and the Lucrative College Music Market
- Online Music PR Hot List
- How to Use Video to Promote Your Music Online
- 55 Ways to Promote & Sell Your Book on the Internet
- How to Publish Your Own Indie Book
- Unleash the Artist Within
Connect with Bob on
- 5 Best Podcasting Tutorials - Promote Your Music w...
- How to Respond to Tragedy as a Musician
- Don't Make THIS Music Publicity Blunder
- Music Marketing 101 + Lessons from Amy of Karmin
- Music Marketing on Facebook & Twitter, What & When...
- How to Make Your Music Video Go Viral
- Music Marketing Case Study: Getting Exposure by Go...
- 100 True Fans? Is Small Really the New Big?
- Create Quick, Easy Music Videos for Free
- Best Music Marketing Blog Posts of 2012
- October 2004
- November 2004
- December 2004
- January 2005
- February 2005
- March 2005
- April 2005
- May 2005
- June 2005
- July 2005
- August 2005
- September 2005
- October 2005
- November 2005
- December 2005
- January 2006
- February 2006
- March 2006
- April 2006
- May 2006
- June 2006
- July 2006
- August 2006
- September 2006
- October 2006
- November 2006
- December 2006
- January 2007
- February 2007
- March 2007
- April 2007
- May 2007
- June 2007
- July 2007
- August 2007
- September 2007
- October 2007
- November 2007
- December 2007
- January 2008
- February 2008
- March 2008
- April 2008
- May 2008
- June 2008
- July 2008
- August 2008
- September 2008
- October 2008
- November 2008
- December 2008
- January 2009
- February 2009
- March 2009
- April 2009
- May 2009
- June 2009
- July 2009
- August 2009
- September 2009
- October 2009
- November 2009
- December 2009
- January 2010
- February 2010
- March 2010
- April 2010
- May 2010
- June 2010
- August 2010
- September 2010
- October 2010
- November 2010
- December 2010
- January 2011
- February 2011
- March 2011
- April 2011
- May 2011
- June 2011
- July 2011
- August 2011
- September 2011
- October 2011
- November 2011
- December 2011
- January 2012
- February 2012
- March 2012
- April 2012
- May 2012
- June 2012
- July 2012
- August 2012
- September 2012
- October 2012
- November 2012
- December 2012
- January 2013
- February 2013
- March 2013
- April 2013
- Current Posts
Favorite Music Blogs
- DIY Musician
- Music Think Tank
- David Hooper
- Ariel Hyatt
- Derek Sivers
- Brian Thompson
- Michael Brandvold
- Artists House Music
- Bob Lefsetz
Copyright 2004-2013 Bob Baker