Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros

September 24, 2012

Octopus Marketing Formula Explained

For the past few years I have presented a number of workshops that made an odd reference to "Octopus Marketing."

What the heck is it?

In this short video I explain what it means and how it provides a simple framework that every self-promoting artist should use when marketing their music online.

Thanks to Jonathan Sexton and for recording this interview!

What are your thoughts on Octopus Marketing? As always, I welcome your comments.

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