Bob Baker's The Buzz Factor

Facebook. You know it's huge -- more than a billion people around the globe are registered users. Without a doubt, it's the most prominent social media site on the planet.

I'm sure you also know that, in addition to having a personal profile for yourself as a person, you can also create a "fan page" for your band, music company, or yourself as an artist.

If you haven't done so, you can create a fan page by going to www.facebook.com/pages while you're logged into your FB account.

Great. That's the easy part. Once you've created a fan page, you have to attract people to it and encourage them to "Like" it. And that's where a lot of artists and music companies get hung up.

So, whether you just started a fan page and are wondering what to do first, or you already have a fan page but it's been stagnant for a while, here are five ways to generate a more likes:

1) Invite friends from your personal profile. You can't create a Facebook fan page until you first have a personal profile on the site. Be sure to let your personal friends know about your fan page. Post occasional music status updates on your personal profile that link to your fan page -- and directly ask people to "like" it!

Important: A key to making this work is to briefly explain why they should do this. Don't just post "Please like my fan page." Instead say, "I want you to stay up to date on all of my musical activities. So please take a moment to like my music fan page. Your support is vital to my progress as an artist. I'd love for you to be a part of my success story!" See the difference?

2) Announce your fan page to your email list. You do have an email list of fans, right? If not, you had better get cracking building one. It's your number one marketing asset. Assuming you DO have a list, no matter what the size, be sure you have a link to your fan page in every email you send. And again, politely but firmly ask people to visit and "like" it. And, of course, give them a reason why it's important to them and to you.

3) Add a link to your email "sig file." A signature file is a small bit of descriptive text that is added to the end of every email you send. Include a number of links to your various sites here. The primary online destination you should list is your artist or company website. But right under it should be a few other options, such as your Twitter and YouTube profile links, as well as your Facebook fan page. Be sure to list it in every email you send.

4) Link to your fan page from your artist website. Ideally, you want your presence on Facebook, Twitter, and other sites to filter traffic to your artist or company website. But it's also a good idea to link back out to those destinations from your site. Let people know about the many places where they can find you online. Why? Some people are addicted to Facebook, some are hooked on Twitter, others are YouTube-aholics. Meet people where they are, not just where you prefer them to be.

5) Link to your fan page from Twitter, YouTube, Google+, etc. All of your online profile pages should point to each other. All of them serve to cross-promote the others. That's why it's called the Web. Everything is interconnected to everything else. So keep that in mind as you strive to increase the likes on your Facebook fan page.

What other ways have you generated more fan page likes? I welcome your comments.

Bob Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.


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Want to hear my best advice for musicians of all kinds who want to do something amazing with their lives and careers?

Here it is in just over four minutes ... and the best part comes toward the end!



Do you live by these principles?

Bob Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.


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I want to help you conquer a demon that has been keeping you from getting important creative stuff done. I'm talking about that little devil of a distraction: Procrastination!
I'm creating a four-part video series to help you slay this beast and finally get your creative goals out of your head, off the back burner, and into the real world!

There's no cost whatsoever for these videos. You can watch the first one on the How to Get Important Stuff Done web page here.

I feel very blessed to live a life filled with creativity, and even more blessed to make a living doing things that I've been genuinely interested in for decades.

My mission in life is to help more people act on their artistic desires and get cool stuff out into the world.

If you don't take consistent action on your desires, your music or book or art never sees the light of day.

You deny yourself the personal satisfaction of turning your ideas into something that's tangible.

You deny the world the benefit of the gifts you are uniquely qualified to create and share.

That's why I created this no-cost video series -- to help you kick Procrastination in the butt once and for all and Get Important Stuff Done!

Click here to watch the first video.

While you're on that page, be sure to sign up for the "Get Important Stuff Done" email list. That way you'll be the first to know when each new video in the series is posted.

Here's hoping you get important stuff done today!

-Bob

The image above is Do It by Hang in There. Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.


Or just sign up using this quick and easy form:

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Connect with Bob on Google+