Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
November 06, 2012
10 Ways to Rock Your Facebook Music Fan Page
Huh? You say things could be a lot better with that fan page? And what's that? You say it's actually been a bit quiet there lately?
Well, what you need is a new plan to start rocking that sleepy little piece of online real estate. Use this checklist to reenergize yourself and your fans on Facebook:
1) Keep your content fresh. The key to an effective Facebook fan page is ongoing activity. So be sure to post something new on a regular basis. I recommend at least once a day if not more. Once or twice a week won't cut it. To make it rock, you need to have ongoing activity there. So post often.
2) Know your peak hours. Studies have shown that Facebook users are most active at 11 AM, 3 PM and 8 PM - with morning updates being the most effective. Of course, you must figure time zones and where your fans are into this equation. I've found I get a lot of responses during the early evening hours in my time zone, when people who work are home after dinner and before bedtime.
3) Encourage fans to tag themselves in photos. Take lots of pictures at your shows and post them to your page. Encourage fans to post their own photos as well. And ask them to identify ("tag") themselves in the photos, which will cause the images to appear on their personal profiles too - thereby spreading the word to more people.
4) Respond to comments, or at least "Like" them. When people take the time to leave a meaningful comment on your fan page, you will create a lot of good will by commenting back. At the very least, click the "Like" link related to the comment, which will appear in that person’s list of notifications. Find some way to acknowledge that you saw and appreciate the comment!
5) Share and serve, don't always sell. Nothing turns off a fan more than a constant barrage of sales messages. Use your fan page status updates to communicate with your fans - not just promote to them. Share interesting stories and links, new music by you and other similar artists, and other cool things you have discovered that they would most likely enjoy.
6) Show your personality. Share your sense of humor and quick wit (assuming you possess those qualities :-) Make your updates lively and engaging - not just dry announcements. Post photos of things you come across that make you laugh. (Like the church sign I saw in the middle of a summer heat wave. It read "The devil called, and he wants his heat back.")
7) Give stuff away. New demo tracks, live recordings, video clips, wallpaper, screen savers, you name it. Don't cling so tightly to everything you create. Loosen up and give a lot of it away. Generosity will go a long way toward making a connection with your fans.
8) Ask for feedback and pose questions. One of the best ways to encourage interaction is to ask for it. On a regular basis, ask questions on your fan page: What should we play at our next show? What's your favorite new artist? How should we celebrate the singer's birthday next week? Which of these three songs do you like best? Ask, ask, ask!
9) Thank your fans. The people who support your musical endeavors allow you to do what you do. They are your true dream team. Acknowledge the important role they play in your life. Thank them - and thank them often!
10) Make sales offers too. Of course, while you're delivering value, giving stuff away, engaging your fans, and interacting with them ... don't forget to make them aware that you do indeed have stuff for sale. Don't go overboard with sales pitches, but don't shy away from them entirely either. Strike a balance. Give your fans an opportunity to help and support you!
In what other ways do you (or could you) generate activity and engagement on your Facebook music fan page? I welcome your comments.
Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
Your email address will not be shared. Unsubscribe at any time.
Connect with Bob on Google+
FREE Music Tips Ezine
- Get Bob's Free Music Marketing Tips by Email. Find out more.
What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
Guerrilla Music Marketing Online
129 Free & Low-Cost Ways to Promote & Sell Your Music on the Internet
Guerrilla Music Marketing Handbook:
201 Self-Promotion Ideas for Song-
writers, Musicians and Bands on a Budget
- Killer Music Press Kits
- Guerrilla Music Marketing, Encore Edition
- Killer Music Web Sites
- DIY Music Marketing for the Serious Musician
- How to Tap Into NACA and the Lucrative College Music Market
- Online Music PR Hot List
- How to Use Video to Promote Your Music Online
- 55 Ways to Promote & Sell Your Book on the Internet
- How to Publish Your Own Indie Book
- Unleash the Artist Within
Connect with Bob on
- Holiday Music Marketing Tips & Success Stories
- 5 Simple Ways to Get More LIKES on Your Facebook F...
- My Best Music Career Advice EVER!
- Kick Procrastination in the Butt with This Free Vi...
- Octopus Marketing Formula Explained
- Make Money as a DIY Musician - My New Online Cours...
- How to Get Comfortable with Music Marketing
- How to Get Your Emails Opened and Read
- Pack Your Live Shows & Rock Your Local Music Scene...
- Brilliant Marketing Idea: Present a Brag About You...
Favorite Music Blogs
- DIY Musician
- Music Think Tank
- David Hooper
- Ariel Hyatt
- Derek Sivers
- Brian Thompson
- Michael Brandvold
- Artists House Music
- Bob Lefsetz
Copyright 2004-2013 Bob Baker