Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros


March 29, 2012

Don't Make THIS Mistake with Your CD Artwork

A friend of mine, who happens to be a great singer and songwriter, recently released his first EP. He was very excited about getting this debut recording out to the public.

He was doing all the right things: Getting digital distribution through CD Baby, setting up a Facebook fan page and a YouTube channel, hiring a graphic designer, and even manufacturing a short run of physical CDs.

I was so happy for him and eagerly bought a copy of the EP when it was available. The packaging looked great ... but I quickly noticed that an important detail was missing.

I examined the album artwork two or three times to make sure I wasn't overlooking it. Alas, one crucial detail was nowhere to be found.

On the album artwork, this talented artist had neglected to include a web address of any kind. No artist website, no Facebook address, no Twitter URL ... nothing!

Of course, you can say that many of the people who buy the album will already know where to find the artist. Or that anyone can simply "Google" his name to find him online. But WHY make fans work that hard to connect with you?

Your physical recordings are more than just pretty packages to deliver your music in. They also act as marketing tools. Therefore, you should use them (and every other piece of physical promotional material you create) to connect with fans.

Do This to Make a Real Impact

In fact, I encourage you to take it a step further on your album artwork. Don't just list your website. Create an attention-getting incentive to visit the site and ... drum roll, please ... get on your mailing list!

That's right. Think about it. Is everyone who purchases your album, or everyone who sees your album at a friend's house or in their car, on your mailing list? In most cases, the answer is absolutely NO! Which means there's a huge disconnect between you and your fan base.

Consider all the people who purchase or hear your new album and love it. How will they know when you have something new for sale? How will they know when your next live show is? How will they get to know and appreciate you more?

The short answer: They WON'T if you aren't able to connect with them directly!

That's why building a mailing list is so important. And that's why creating an obvious "call to action" on your album artwork to visit your website and get on your list is important to your growth as an artist.

Note of clarification: I'm suggesting you place your websites and calls to action on the inside of the CD booklet/insert or on the back cover - NOT on the front cover of the album. Some digital retailers, such as iTunes, will not sell music in their catalog if the album cover contains a web address.

What do YOU think? I welcome your comments.

-Bob

P.S. The image above is by Chris Griffith.

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posted by Bob Baker @ 11:08 AM   13 comments


March 06, 2012

Bob Baker: The CD Baby Interview [VIDEO]

A few months ago, CD Baby president Brian Felsen interviewed me at the TAXI Road Rally. We covered a wide range of marketing and indie music career topics.

Here's the full video interview.



What do you think about the topics we covered? I welcome your comments!

-Bob
Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.


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posted by Bob Baker @ 10:57 AM   0 comments