Bob Baker's Indie Music Promotion Blog

Music marketing ideas for DIY artists, managers, promoters and music biz pros


September 24, 2012

Octopus Marketing Formula Explained

For the past few years I have presented a number of workshops that made an odd reference to "Octopus Marketing."

What the heck is it?

In this short video I explain what it means and how it provides a simple framework that every self-promoting artist should use when marketing their music online.



Thanks to Jonathan Sexton and http://www.ArtistGrowth.com/ for recording this interview!

What are your thoughts on Octopus Marketing? As always, I welcome your comments.

-Bob
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posted by Bob Baker @ 11:45 AM   0 comments


September 18, 2012

Make Money as a DIY Musician - My New Online Course

Do you ever get frustrated when all those Facebook fan page "likes," Twitter followers, website visitors, and mailing list subscribers don't lead to the music and merchandise sales you expect?

Why do some artists sell a lot and get big crowds at their shows, while most do-it-yourself artists (like you perhaps?) struggle to get noticed?

Well, in this new online course I give you a four-point plan to not only get attention, but to turn that attention into fan support and sales.
You may remember that several months ago I hit the road and presented a new workshop called "How to Make Money as a DIY Artist: 4 Steps to Converting Fan Attention Into Sales."

I hit four cities: Salt Lake City, St. Louis, Kansas City, and the Musicians Institute in Los Angeles. Attendees raved about it. More than 175 people total got to experience that workshop. But there were many thousands of others around the US and the world who wanted to attend but couldn't.

For months I've been looking for a new way to deliver video, audio, and text lessons within an online course environment. And I think I finally found the solution with a website called Udemy.

I'm using the "How to Make Money as a DIY Musician" workshop as my first course offering on this new platform -- and I want to offer you a deep discount to help me test it (as you get ALL the benefits I deliver in the course).

(UPDATE May 2013: This course is now offered on the Ruzuku platform, which is where the live links above and below take you to. The discounted registration fee may or may not be current when you visit the page.) 

In these fast-paced sessions I reveal dozens of real-life examples and checklists you can put into practice right away to help you connect with fans and earn more money.

Transform your music career with these powerful ideas — many of them inspired by recent interviews I did with Karmin, Pomplamoose, David Nevue and Mark Mohr, as well as experts like Tony van Veen, Joe Vitale, Michael Brandvold, and Jason Van Orden.

Use this link to check out the course home page, watch the Intro video, and get a 42% discount off the already low registration fee for a limited time.

To your continued success with music!

-Bob
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posted by Bob Baker @ 3:42 PM   0 comments


September 13, 2012

How to Get Comfortable with Music Marketing

I hear it all the time.

"I feel so awkward when it comes to marketing."

"I'm just not a natural-born salesman like some people are."

I don't buy it. You can get comfortable with marketing. You can indeed wrap your brain around music promotion and make it a natural part of who you are.

This short video clip (less than a minute and a half) will help.



Big thanks to Jonathan Sexton and ArtistGrowth for recording this interview while I was in Nashville earlier this summer.

-Bob
Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.


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posted by Bob Baker @ 3:49 PM   0 comments