Bob Baker's The Buzz Factor
Music marketing tips and self-promotion ideas for independent songwriters, musicians and bands.
Music marketing ideas for DIY artists, managers, promoters and music biz pros
April 29, 2013
5 Best Podcasting Tutorials - Promote Your Music with Your Own Podcast
Many musicians are totally hip to podcasts, subscribe to several, and listen while they drive, walk or jog. Some use the Apple podcast app, know what an RSS feed is, have heard of Spreaker and Stitcher, and maybe even produce a podcast themselves.
But others have only a vague notion of what a podcast is, and even if they do, they've never really heard one or taken the time to learn more about them. If you fall into either camp, keep reading ...
According to one research study, 29% of Americans have listened to an audio podcast. Also, one in four podcast consumers plug their MP3 players or smartphones into their car audio system "nearly every day." That equals many millions of people consuming media in this way, and the numbers have been growing every year.
Essentially, podcasts are online radio shows that anyone can create, publish and distribute digitally. Certainly, as a self-promoting musician, you should be on the lookout for podcasts that might play your music or feature you as a guest.
But beyond that, you should also consider publishing one yourself. Why beat down someone else's door begging for exposure when you can simply create your own vehicle for exposure?
I've been producing my Artist Empowerment Radio podcast since 2005. If I can do it, you can too.
Of course, there are more technical requirements involved when producing a podcast compared to a simple text blog. But if you're a musician, there's a good chance you already know your way around recording software and microphones. So it might be a lot easier than you think.
Maybe some day I'll create a how-to-podcast resource myself, but for now I want to direct you to the five best podcasting tutorials that I know of. Use these free guides to help you start your own online radio show:
Internet Business Mastery podcast and author of the book Promoting Your Podcast) created this handy tutorial. In six free videos he shows you how to use Audacity, the free open source audio software, to record and edit your podcast.
There you go, in five links - what amounts to a college education on how to produce and distribute your very own podcast. Start studying and get ready to broadcast yourself (and your music) to the world!
The microphone photo above is by Matthew Keefe. The RSS feed logo is by derrickkwa. Get more tips like these when you subscribe to my free Buzz Factor ezine — the longest running music career tips email newsletter on the planet. Since 1995. Learn more about the free subscription here.
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What About Bob?
Bob Baker is an author, speaker, teacher, indie musician and former music magazine editor dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more music, and increase their incomes.
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